• HUETOPIA

    Vibrant and layered just like the consulting agency it represents.

  • DARREN HARPER

    Pro skateboarder Darren Harper needed something as aggressive as his skate style. An H could be skateboard, who knew?

  • B.FREE INDUSTRIES

    Manufacturing, logistics, you name it, they do it.

  • G 360

    Branding for a sports app.

  • SJ

    Logo for teenage Pro Motocross rider SJ

  • WONDERLAND

    Branding for psilocybin mushroom edibles company.

  • COMP SPORTSWEAR

    A logo for compression garment manufacturer.

  • FRONTLINE PRINTING

    Logo for large format printing company.

  • ROOTED

    Logo for organic juice brand.

WALE

Google Wale lace logo and you’ll probably find threads asking “what font is the Wale logo?”

It was never a font.

When creating a logo for the preeminent sneakerhead of a generation, you can’t cut any corners.

What would become the infamous lace logo started as a single SB Dunk lace stuck to a piece of vellum, spelling out Wale in cursive.

Later it was vectorized, but the real shoelace DNA still shines through.

Often imitated, never duplicated.

Client
WALE MUSIC

Year
2007

The Oil Bar

Simple and elegant. Oil drop tittle to bring it all together for a word mark that could stand on its own if need be.

Just look at those gorgeous, old-school letterpress business cards with copper foil stamp…LOOK AT IT.

Client
The Oil Bar

Year
2018

Creative Direction
Jullanar Barron

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