WALE
Google Wale lace logo and you’ll probably find threads asking “what font is the Wale logo?”
It was never a font.
When creating a logo for the preeminent sneakerhead of a generation, you can’t cut any corners.
What would become the infamous lace logo started as a single SB Dunk lace stuck to a piece of vellum, spelling out Wale in cursive.
Later it was vectorized, but the real shoelace DNA still shines through.
Often imitated, never duplicated.
Client
WALE MUSIC
Year
2007
The Oil Bar
Simple and elegant. Oil drop tittle to bring it all together for a word mark that could stand on its own if need be.
Just look at those gorgeous, old-school letterpress business cards with copper foil stamp…LOOK AT IT.
Client
The Oil Bar
Year
2018
Creative Direction
Jullanar Barron